{"title":"Fenty Beauty Mascara","description":"\u003cp\u003eFenty Beauty by Rihanna Hella Thicc Volumizing Mascara is the standout, while Mini Hella Thicc gives you the same mascara in a smaller size. Hella Extra Mascara Primer adds a separate step before mascara, so choose it when primer is part of your routine. For a Delhi winter, keep the compact Mini Hella Thicc in a smaller makeup pouch and use the full size at home. Pair this selection with \u003ca href=\"\/collections\/beauty\"\u003eBeauty\u003c\/a\u003e and \u003ca href=\"\/collections\/dr-althea-skincare\"\u003eDr. Althea Skincare\u003c\/a\u003e for a wider beauty shelf.\u003c\/p\u003e","products":[{"product_id":"fenty-beauty-by-rihanna-hella-extra-mascara-primer-pimprod2051361","title":"FENTY BEAUTY by Rihanna Hella Extra Mascara Primer","description":"\u003cp\u003eSummary:\u003cbr\u003e\nEnhance your lashes with the FENTY BEAUTY Hella Extra Mascara Primer, the ultimate behind-the-scenes lash hero. This innovative primer extends the wear of your mascara while delivering smudge-proof, flake-resistant results for a bold, dramatic look.\u003c\/p\u003e\n\n\u003cp\u003eDetails:\u003cbr\u003e\nBenefits\u003cbr\u003e\n- Extends mascara wear for longer-lasting results\u003cbr\u003e\n- Reduces flaking and smudging for a flawless finish\u003cbr\u003e\n- Infused with plant-based fatty acids to condition and nourish lashes\u003cbr\u003e\n- Designed to enhance the pigment of mascara for an intense, false-lash effect\u003c\/p\u003e\n\n\u003cp\u003eHow To Use:\u003cbr\u003e\nApply a thin layer of Hella Extra Mascara Primer to clean, dry lashes before your favorite mascara. Allow to dry briefly before applying mascara for optimal results.\u003c\/p\u003e\n\n\u003cp\u003eIngredients:\u003cbr\u003e\nAqua\/Water\/Eau, Synthetic Beeswax, Jojoba Esters, Cera Carnauba\/Copernicia Cerifera (Carnauba) Wax\/Cire De Carnauba, Glycerin, Stearic Acid, Palmitic Acid, Pca Glyceryl Oleate, Aminomethyl Propanol, Acacia Senegal Gum, Caprylyl Glycol, Disodium Phosphate, Polysorbate 60, Tocopherol, Sodium Phosphate, Hydroxyethylcellulose, Phenoxyethanol, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).\u003c\/p\u003e","brand":"FENTY BEAUTY by Rihanna","offers":[{"title":"0.33oz","offer_id":48478443012318,"sku":"2640008","price":4749.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/3846\/6014\/files\/2640008.png?v=1785495454"},{"product_id":"fenty-beauty-by-rihanna-hella-thicc-volumizing-mascara-pimprod2038355","title":"FENTY BEAUTY by Rihanna Hella Thicc Volumizing Mascara","description":"\u003cp\u003eSummary:\u003cbr\u003e\nExperience the ultimate in lash luxury with FENTY BEAUTY by Rihanna Hella Thicc Volumizing Mascara. This longwear formula delivers irresistibly thick, lifted lashes with every stroke, thanks to its ultra-creamy and ultra-black composition. The uniquely designed tapered brush ensures every lash is coated for a bold, dramatic effect that feels weightless.\u003c\/p\u003e\n\n\u003cp\u003eDetails:\u003cbr\u003e\nBenefits\u003cbr\u003e\n- Achieve hella big, hella bold, and hella thick lashes that go beyond just volume.\u003cbr\u003e\n- The full-bodied formula provides a voluptuous and curvaceous lash look that captures attention.\u003cbr\u003e\n- Features an ultra-black, longwear formula that delivers extreme volume for an unreal dramatic effect.\u003cbr\u003e\n- Resistant to sweat, humidity, and transfer for all-day wear.\u003cbr\u003e\n- Tapered brush and full-bodied formula work together to coat, curl, and lift lashes effortlessly.\u003c\/p\u003e\n\n\u003cp\u003eHow To Use:\u003cbr\u003e\n- Before application, gently wipe off excess product from the tip of the mascara wand.\u003cbr\u003e\n- Wiggle the brush at the base of your lashes to build volume, then work the product to the tips.\u003cbr\u003e\n- The formula is designed to grip onto every lash for maximum volume; ensure thorough coating from base to tip.\u003cbr\u003e\n- It's buildable, allowing you to layer as needed to achieve your desired effect.\u003cbr\u003e\nPro Tips:\u003cbr\u003e\n- Apply one eye at a time to allow the mascara to dry between layers for optimal application.\u003cbr\u003e\n- Use the mascara wand to brush lashes in three directions: inner lashes towards the nose, center lashes up towards the brow, and outer corner lashes towards the ear for a full fanned-out effect.\u003c\/p\u003e\n\n\u003cp\u003eIngredients:\u003cbr\u003e\nAqua\/Water\/Eau, Cera Alba\/Beeswax\/Cire D'abeille, Paraffin, Glyceryl Stearate, Oryza Sativa Cera\/Oryza Sativa Rice Bran Wax, Butylene Glycol, Palmitic Acid, Acacia Senegal Gum, Polybutene, Vp\/Eicosene Copolymer, Aminomethyl Propanol, Cera Carnauba\/Copernicia Cerifera (Carnauba) Wax\/Cire De Carnauba, Stearic Acid, Phenoxyethanol, Hydroxyethylcellulose, Potassium Sorbate, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Ethylhexylglycerin, Polyester-4, Sodium Benzoate, Disodium Phosphate, Sodium Phosphate, Tocopherol, Iron Oxides (CI 77499).\u003c\/p\u003e","brand":"FENTY BEAUTY by Rihanna","offers":[{"title":"CUZ I'M BLACK \/ 0.33oz","offer_id":48478443045086,"sku":"2608612","price":4499.0,"currency_code":"INR","in_stock":true},{"title":"ELEC'TRIP BLUE \/ 0.33oz","offer_id":48478443077854,"sku":"2646010","price":4499.0,"currency_code":"INR","in_stock":true},{"title":"LET'S BE BLUNT \/ 0.33oz","offer_id":48478443110622,"sku":"2639876","price":4499.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/3846\/6014\/files\/2608612.png?v=1785495456"},{"product_id":"fenty-beauty-by-rihanna-mini-hella-thicc-volumizing-mascara-pimprod2046217","title":"FENTY BEAUTY by Rihanna Mini Hella Thicc Volumizing Mascara","description":"\u003cp\u003eSummary:\u003cbr\u003e\nAchieve big, bold, and thick lashes with FENTY BEAUTY by Rihanna's Mini Hella Thicc Volumizing Mascara. This ultra-black formula goes beyond mere volume, delivering a full-bodied look for a dramatic lash effect. Designed to withstand sweat, humidity, and transfer, it features a tapered brush that expertly coats, curls, and lifts your lashes for an eye-catching finish.\u003c\/p\u003e\n\n\u003cp\u003eDetails:\u003cbr\u003e\nBenefits\u003cbr\u003e\n- Hella big, hella bold, and hella thick lashes that defy traditional volume.\u003cbr\u003e\n- Full-bodied formula creates a voluptuous and curvaceous lash effect that turns heads.\u003cbr\u003e\n- Longwear, ultra-black formula for an intense and dramatic look.\u003cbr\u003e\n- Sweat-, humidity-, and transfer-resistant for all-day wear.\u003c\/p\u003e\n\n\u003cp\u003eHow To Use:\u003cbr\u003e\nBefore Application: Gently wipe off excess product from the tip of the mascara wand prior to application. \u003cbr\u003e\nWiggle the brush at the base of the lashes to build volume, working the product to the tips. This formula is designed to grip onto every lash for maximum volume ensure you coat from base to tip. It's buildable, allowing you to layer as needed for your desired effect.\u003cbr\u003e\nPro Tips: Apply one eye at a time to allow the mascara to dry between layers for optimal results. Use the wand to brush lashes in three directions for a full fanned-out effect: inner lashes towards the nose, center lashes up towards the brow, and outer corner lashes towards the ear.\u003c\/p\u003e\n\n\u003cp\u003eIngredients:\u003cbr\u003e\nAqua\/Water\/Eau, Cera Alba\/Beeswax\/Cire D'abeille, Paraffin, Glyceryl Stearate, Oryza Sativa Cera\/Oryza Sativa (Rice) Bran Wax, Butylene Glycol, Palmitic Acid, Acacia Senegal Gum, Polybutene, VP\/Eicosene Copolymer, Aminomethyl Propanol, Cera Carnauba\/Copernicia Cerifera (Carnauba) Wax\/Cire De Carnauba, Stearic Acid, Phenoxyethanol, Hydroxyethylcellulose, Potassium Sorbate, Hydrolyzed Pea Protein, Hydrolyzed Vegetable Protein, Ethylhexylglycerin, Polyester-4, Sodium Benzoate, Disodium Phosphate, Sodium Phosphate, Tocopherol, Iron Oxides (CI 77499).\u003c\/p\u003e","brand":"FENTY BEAUTY by Rihanna","offers":[{"title":"Cuz I'm Black \/ 0.2oz","offer_id":48478445207774,"sku":"2628192","price":3249.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0623\/3846\/6014\/files\/2628192.png?v=1785495476"}],"url":"https:\/\/www.kicksmachine.com\/collections\/fenty-beauty-mascara.oembed","provider":"Kicks Machine","version":"1.0","type":"link"}