Blogs

A few years ago, ASICS was the shoe your uncle wore on his morning walk. In 2026 it is the shoe your favourite fashion account cannot stop posting. The brand did not change its formula; the culture just caught up...

Summer running in India is a different sport. By the time the sun is up over Mumbai or Bangalore, the road is already pushing 35 degrees, the humidity is doing its own workout on your calves, and the shoe on...

ASICS in 2026 is doing the rare double act. On one hand, the Gel Kayano 14 is the dad shoe everyone in your group chat suddenly wants, a 2008 retro that came back as a lifestyle silhouette. On the other,...