Blogs

If you have watched a single Bad Bunny video in the last two years, you have already seen the adidas partnership doing its quiet work. A low profile silhouette, a soft neutral colourway, laces done just so. It rarely shouts....

Walk through any cafe lane in Bandra, any college fest in Pune, or any Friday office floor in Gurgaon, and you will spot the same three Adidas silhouettes on repeat. The Samba, the Gazelle, and the Handball Spezial have quietly...

The Samba, Gazelle and Spezial have one thing in common that the marketing never highlights. The upper is mostly suede, and suede is the single most weather sensitive material in your sneaker rotation. In Indian summer, between dust, sweat, the...