Blogs

Essentials vs SKIMS: The Loungewear Layer India Actually Wears

Loungewear stopped being a lazy day category a while back. It is now the layer people actually get dressed in, for working from home, running errands, or the flight to Goa. Two names keep coming up when Indian buyers talk...

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Skims in India: Shapewear, Bodysuits & Tops Worth the Hype

Skims became a cultural phenomenon for one reason: it's the first shapewear brand that actually looks like it belongs on the outside of your outfit. And in India, where shapewear has lived under sarees and lehengas for decades but rarely...

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