Blogs

Three international activewear brands. Three completely different points of view. One Indian buyer trying to figure out which one actually earns the shelf space. Gymshark, Lululemon, and Alo Yoga have become the unofficial triangle every serious Indian gym-goer, yoga regular,...

Let's answer the question Indian buyers are actually asking: can you wear UGG in Indian summer, or is the whole brand built for Boston winters you'll never experience? The honest answer: yes, you can! but not the pair you're thinking...

Tory Burch has quietly become one of the most-searched designer names in India — and the one most buyers still feel slightly lost choosing from. Part of that is the brand's own breadth. Ella, Kira, Fleming, Perry, Miller, Caroline, Field...