If you have scrolled past a designer tote with a fanged, wide eyed little monster clipped to the handle, that is a Labubu. What started as a niche collectible from the Chinese toy company Pop Mart turned into one of 2025's biggest accessory trends, with the plush figures showing up on bags carried by Rihanna, Dua Lipa, and Blackpink's Lisa on their way from collector shelf to street style staple.

In India, the trend arrived slightly later but landed hard, mostly through Instagram and resale listings rather than official retail. That gap between hype and easy access is exactly why this guide exists, and why we are keeping the scope tight rather than pretending there is a huge assortment to choose from.

What Labubu actually is

Labubu is a character from The Monsters series, created by artist Kasing Lung and produced by Pop Mart. The figures are sold as blind boxes, meaning you do not know which specific design or colourway you are getting until you open the box (Source: UF News, 2025). That element of chance is a big part of the appeal. Collectors describe the unboxing itself as part of the fun, closer to a lottery ticket than a straightforward purchase.

The character has nine triangular teeth, pointed ears, and a mischievous grin, and it comes in vinyl figure, vinyl plush, and pendant formats. The pendant and plush versions are the ones that get clipped onto bag straps and handles, which is how a toy collectible became a fashion accessory almost by accident.

What Kicks Machine actually carries

This is the part most trend pieces skip. Kicks Machine's Labubu range is a small, curated selection, not a full Pop Mart catalogue. Right now it centers on a handful of The Monsters series drops: the Coca Cola Series in both vinyl face and plush pendant formats, the Have a Seat series with its HEHE and ZIZI variants, the Tasty Macarons vinyl face series, and the Big into Energy plush pendant series, some sold as single sealed blind boxes and some as sealed case packs.

That is the honest scope. If you are picturing an aisle of fifty different Labubu characters to pick from, that is not what is here, and we would rather tell you that upfront than let you land on the page expecting something wider. What you do get across those series is genuine variety in colourway and pose once a box is opened, which is the whole point of the blind box format anyway.

Pop Mart Labubu The Monsters Coca Cola Series Surprise Shake vinyl plush figure

Photo: Kicks Machine, Pop Mart Labubu The Monsters Coca Cola Series Surprise Shake Vinyl Plush Figure

Pricing, and why we will not guess

Labubu pricing swings a lot depending on format, from a single sealed blind box on the lower end to full sealed cases of six or twelve boxes that cost considerably more, with rare pulled variants going for much higher on the resale market (Source: market listings, 2026). Rather than quote a number here that might not match what is live on the page by the time you read this, check the exact price against each listing directly on the Labubu collection at Kicks Machine. Blind box pricing especially tends to shift with stock and series, so treat the product page as the source of truth, not this article.

Why fakes are such a big problem right now

The Labubu boom created a parallel problem: counterfeits, often nicknamed "Lafufus", flooding unverified marketplaces and local sellers (Source: Gulf News, 2025). Regulators in multiple countries have issued warnings about fakes made from substandard materials, which matters more than it sounds when you consider these are handled constantly as bag accessories.

A few things genuine pieces have that fakes often get wrong: nine well defined triangular teeth rather than a vague or uneven number, a matt finish packaging with muted colours rather than glossy oversaturated boxes, a holographic Pop Mart sticker and scannable QR code on the box, and on newer editions a UV reactive seal on the figure's foot that shows a silhouette under UV light (Source: Notebookcheck, 2025).

This is exactly the gap Kicks Machine's own process is built to close. Every Labubu listing that ships from us is sourced and checked before it goes out, the same inspection discipline we run across sneakers and bags, because a collectible this easy to counterfeit needs the same scrutiny as a pair of sneakers. If you have been burned by an unofficial reseller before, that is the difference to look for.

Styling it as a bag charm

The reason Labubu crossed over from toy shelf to street style is simple: clipped to the handle or zipper pull of a tote, sling, or even a backpack, it adds a bit of personality to a bag that would otherwise look identical to everyone else's. It works particularly well on structured totes and canvas totes where there is a clean loop or handle to clip onto, less so on very slim clutches where there is nowhere for it to sit.

If you are building the pairing from scratch, the bag collection at Kicks Machine has totes and slings with the kind of hardware a charm clips onto easily. Original packaging and tags shipping intact matters here too, since a Labubu bought as a gift loses a lot of its appeal if it arrives without the box the unboxing culture is built around.

Longchamp Le Pliage tote bag, the kind of structured tote a Labubu bag charm clips onto easily

Photo: Kicks Machine, Longchamp Le Pliage Original L Tote bag Black

Should you actually buy one

If you like the blind box format and do not mind not knowing what you will get, yes, it is a fun, low commitment way into a trend that is genuinely everywhere right now. If you are buying purely hoping a specific pull appreciates in resale value, treat that as a bonus, not the plan. Resale spikes on rare variants are real but not guaranteed across the board (Source: UF News, 2025), and the fun of the format is supposed to be the unboxing itself, not the spreadsheet math afterward.

Frequently Asked Questions

Is Labubu available in India?
Yes, through select retailers including a small curated selection at Kicks Machine, though the assortment is limited to specific The Monsters series rather than the full global Pop Mart catalogue.

How can I tell a real Labubu from a fake Lafufu?
Check the teeth count, which should be nine clearly defined triangular teeth, the packaging finish, which should be matt rather than glossy, and look for a holographic Pop Mart sticker and QR code on the box.

What formats does Labubu come in?
Vinyl figures, vinyl plush toys, and plush pendants. The pendant and smaller plush versions are the ones typically clipped onto bags as charms.

Does Kicks Machine sell every Labubu series?
No, the range is intentionally small and centers on a handful of series such as Coca Cola, Have a Seat, Tasty Macarons, and Big into Energy. Check the collection page directly for current stock.

Why do Labubu blind boxes cost so much for a small figure?
Pricing reflects the blind box collectible format itself, the licensed artist design, and demand driven by resale culture, not just the physical size of the piece.

The trend is not slowing down, and the safest way into it is buying from a source that treats a Labubu with the same inspection rigor as a designer bag. Browse the Labubu collection at Kicks Machine for the current lineup.

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