Labubu India Guide: What Is It, Where to Buy, Which Series

You have seen it clipped onto a tote at Bandra brunch, swinging off a college backpack in Indiranagar, peeking out of an airport carry on. That toothy little gremlin with the rabbit ears is a Labubu, and in 2026 it has become the most talked about collectible in India after sneakers themselves. If you are curious but slightly lost, this is your plain English guide to what a Labubu actually is, which series to start with, and how to buy a real one without overthinking it.

So what exactly is a Labubu?

Labubu is a character, not a brand. It comes from "The Monsters", a universe created by the artist Kasing Lung, and it is produced as a vinyl and plush collectible by Pop Mart. Think of it as a designer art toy: nine pointed teeth, mischievous grin, big eyes, usually no taller than a soft drink can.

What turned a niche art toy into a cultural moment is the format it ships in. Most Labubu figures arrive as blind boxes, and most of them double as bag charms. So they sit at the exact intersection of "collectible you display" and "accessory you wear", which is why you see them on luxury handbags as easily as on school bags.

Photo: Kicks Machine: Pop Mart Labubu Time to Chill Vinyl Plush Doll

The blind box bit, explained simply

A blind box means the box is sealed and you do not know which figure from the series you will get until you open it. Each series has a fixed lineup of designs, usually six to twelve, plus one ultra rare "secret" or "chase" figure that shows up only once in a large case.

That surprise is the whole appeal. Pulling the colour you wanted feels like a tiny win, and the secret figure is the lottery ticket everyone is chasing. If you cannot handle the gamble, you can also buy specific figures outright, which we will get to. Just know that "blind box" literally means a sealed surprise, while a "sealed case" is a set of blind boxes (often ten) that guarantees a fuller spread of the lineup.

Which Labubu series should you start with?

There are several active lines, and the differences are mostly about texture, size, and vibe. Here is how to think about the popular ones for an Indian first time buyer.

Tasty Macarons (the pastel plush)

This is the series most people picture when they hear "Labubu". Soft plush in dessert inspired pastels: Lychee Berry pink, Soymilk cream, Sesame Bean, Sea Salt Coconut, Chestnut Cocoa. They clip onto a bag as a pendant, the fur is soft, and the colours photograph beautifully for the inevitable Instagram story. If you want the classic look that started the craze, start here.

Photo: Kicks Machine: Pop Mart Labubu The Monsters Tasty Macarons Lychee Berry Vinyl Plush Pendant

The collab and themed series (Coca Cola, party, yoga)

Beyond the pastels there are themed runs: a Coca Cola tie in, reversible party plushies, lazy yoga poses, and more. These lean playful and collectible, and the rarer faces in a Coca Cola sealed case are the ones resellers hunt for. If you already own a basic Labubu and want something with more personality, a themed series is the natural next step.

Vinyl plush dolls (the bigger statement piece)

If you would rather skip the gamble and display a figure on a shelf, the larger vinyl plush dolls are sold as specific characters, not blind boxes. Pieces like Time to Chill or Flip With Me are bigger, posed, and made to sit on a desk or console rather than swing off a strap. Great as a gift, and there is no guessing involved.

A quick word on pricing: Labubu values in India move with hype and availability, so rather than quote a number that goes stale, current pieces are listed at their live price on site. What stays constant is that a real Labubu is never suspiciously cheap, which brings us to the part that actually matters.

Real versus "Lafufu": buying without getting burned

The counterfeit Labubu has its own nickname now: the "Lafufu". As the hype grew, the fakes flooded in, and they are easy to fall for online if you do not know the tells. A few quick checks on any figure you receive:

• Teeth count. A genuine Labubu has exactly nine pointed teeth. Fakes often get the count wrong or make them blurry and uneven.
• The QR and hologram. Current Pop Mart releases carry a holographic sticker and a QR code on the tag that links to the official verification page. The print should be sharp, the hologram three dimensional.
• Face tone. Authentic faces use pale peach tones. Fakes skew too orange, too yellow, or too pink.
• Finish. Real packaging is matte with muted colour. If the box looks neon bright and plasticky, be suspicious.

The catch with buying online in India is that you cannot run those checks until the parcel arrives, by which point your money is gone. This is where buying matters as much as which series you pick. At Kicks Machine, every collectible is sourced and inspected in house before dispatch, and it ships in its original Pop Mart packaging so it stays resale ready. Cash on delivery is available PAN India too, so you can inspect the parcel at your door before you pay a rupee.

Photo: Kicks Machine: Pop Mart Labubu The Monsters Coca Cola Series Vinyl Face Single Blind Box

How to actually wear and style it

The whole point of a Labubu is that it travels with you. The pendant series clip straight onto a bag strap, and the pairing that has taken over Indian feeds is a Labubu hanging off a structured luxury handbag. If you are already in your designer bag era, a tiny mischievous charm is the kind of contrast that reads expensive and fun at once. For more on that small bag aesthetic, our take on the Jacquemus Le Chiquito and Le Bambino in India covers the mini bags people love to charm up. Beyond bags, they sit happily on a backpack for college, a gym duffel, or a shelf next to your sneaker rotation.

Frequently Asked Questions

What is a Labubu and why is it so popular in India?
Labubu is a collectible art toy character from Pop Mart's "The Monsters" line, known for its toothy grin and rabbit ears. It blew up in India through 2025 and 2026 because it works as both a display piece and a bag charm, so it crosses over from collector culture into everyday fashion.

What does "blind box" mean?
It means the box is sealed and the specific figure inside is a surprise from that series. Each series has a set lineup plus a rare secret figure. A sealed case bundles several blind boxes together for a fuller spread.

Which Labubu series is best for a first purchase?
For most people the Tasty Macarons plush pendants are the easiest start: classic look, soft pastels, and they clip onto any bag. If you prefer no surprises, a larger vinyl plush doll lets you choose a specific character.

How do I know my Labubu is real and not a "Lafufu"?
Check for exactly nine teeth, a sharp holographic sticker and working QR code on the tag, pale peach face tones, and matte muted packaging. Buying from a seller that inspects stock before dispatch removes most of the guesswork.

Can I buy a Labubu in India with cash on delivery?
Yes. Kicks Machine offers cash on delivery PAN India, so you can inspect the parcel at your doorstep before paying.

Start your collection the easy way

Labubu is one of those things that makes more sense once one is sitting on your bag. Pick a series that matches your vibe, the pastel Macarons for the classic look, a themed series for personality, or a vinyl plush doll if you want to skip the gamble. Whichever way you go, the real question is whether you are buying a genuine one, and that is the part worth getting right. Browse the full Labubu collection at Kicks Machine, inspected in house and shipped resale ready, and find the one that is about to live on your favourite bag.