Rhode by Hailey Bieber in India: The Viral Picks Worth Buying

Rhode started life as one tinted lip balm and a very good idea: keep the range tiny, keep the finish glossy, and let Hailey Bieber's own "glazed" look sell it. Five years on, that small idea is a serious business. In 2026 the brand landed on the TIME100 Most Influential Companies list, a rare thing for a line still this young (via TIME).

For Indian buyers, Rhode has moved from a screenshot you save to a range you actually want on your shelf. The problem is figuring out which pieces earn the hype and which are just pretty packaging. Here is the honest read, plus how to buy it without ending up with a fake.

Photo: Kicks Machine, Rhode Peptide Lip Tint

What actually made Rhode blow up

Rhode did the opposite of most celebrity beauty launches. Instead of a forty item drop, it opened with a handful of products built around one aesthetic: skin that looks wet, healthy and lit from within. No powder, no matte, no fuss.

The Peptide Lip Treatment was the hero. It is not a lipstick and not quite a gloss; it is a thick, slippy balm that makes lips look full and freshly bitten. It went viral, sold out on repeat, and pulled the rest of the range along with it. Every follow up product, the tints, the glazing steps, the blushes, extends that same glossy logic.

That focus is why Rhode reads as a coherent look rather than a random shelf. You are not buying twelve unrelated things; you are buying one finish in different steps.

The viral picks worth your money

If you are starting from zero, do not buy the whole line. Start with the pieces that carry the brand.

The Peptide Lip Treatment is the obvious first buy. It is the product that built Rhode, and it works as a standalone gloss or a top layer over any lipstick you already own. The Peptide Lip Tint is the next step up: sheer, buildable colour with the same cushiony feel, so you get a wash of shade without committing to full lipstick. Espresso and the warmer browns have been the runaway favourites for Indian skin tones.

On the skin side, the Glazing Milk and the Peptide Glazing Fluid are the two that reviewers keep calling the real standouts (via Forbes). The Glazing Milk is a lightweight essence you press in before moisturiser for that dewy base; the Glazing Fluid is the serum that started the whole "glazed donut" language in the first place. If your skin leans dry or dull, this is where Rhode actually earns its price.

Photo: Kicks Machine, Rhode Glazing Milk

Rounding out the shortlist: the Barrier Butter is the heavy occlusive cream for anyone whose skin gets tight and flaky, and the Pocket Blush brings that same effortless flush the brand is known for. You can see the current shade and step lineup on the Rhode collection page, which is the fastest way to compare finishes before you pick.

The 2026 drops to know about

Rhode has been busy this year, so a quick map of the newer launches helps you avoid buying an older version by accident.

The summer 2026 collection added three fresh products, Pocket Bronze, Pocket Brush and Highlight Milk, plus bronzy and pearlescent takes on the Peptide Lip Tint and Peptide Lip Shape (via Forbes). If you want the sun kissed version of the Rhode look for Indian summers, that is the drop to watch.

Earlier in the year the brand released Peptide Lip Boost, its first plumping lip mask, alongside Caffeine Reset, a sculpting face mask built around a coffee bean derivative and peptides (via WWD). And in April, the Rhode x The Biebers collaboration with Justin Bieber arrived, adding Spotwear hydrocolloid pimple patches and limited edition versions of the Peptide Lip Treatment and Peptide Eye Prep (via WWD). The collab pieces are the ones that move fastest, so treat them as grab it when you see it stock.

Building a Rhode routine for Indian weather

Rhode is a Los Angeles brand, and glossy skincare behaves differently in Mumbai humidity than it does in dry California air. A few tweaks make it work here.

In the coastal cities and through the monsoon, keep the glazing steps light. The Glazing Milk pressed in as a thin layer is plenty; you do not need to stack the Fluid on top when the air is already doing half the hydrating. Save the Barrier Butter for late night or for the dry Delhi and Bangalore winter when your skin actually wants that seal.

For college and everyday wear, the Peptide Lip Tint plus a single glazing step is the whole look. It survives a metro commute better than a full face of product, and it reads polished without effort. If you burn easily, layer your Rhode over sunscreen rather than skipping SPF; glossy skin plus Indian sun is a burn waiting to happen.

Buying Rhode in India without getting a fake

Here is the part most hype pieces skip. Rhode is one of the most counterfeited beauty brands going right now, because the packaging is simple and the demand is huge. First copy lip treatments and fake tints are everywhere, and a counterfeit going on your lips is a genuine safety problem, not just a style miss.

This is where buying from a real store matters. Every Rhode piece we stock is checked through our 6 step in house process and ships in its original box and packaging, so what you unbox matches what the brand actually made. Cash on delivery across India means you can inspect the seal, the batch code and the texture in hand before you pay a rupee, which is exactly the check you want on a product this easy to fake.

Rhode also slots into a wider beauty edit, so you are not buying it in isolation. Browse the full beauty collection if you want to see how it sits next to the other viral names. And if you are still deciding whether Rhode is even your brand, our comparison of Drunk Elephant, Glossier and Rhode breaks down which one suits which skin type before you spend.

Frequently Asked Questions

The bottom line

Rhode earned its hype the slow way: a tight range, one clear look, and products that actually deliver the glossy finish they promise. Start with the Peptide Lip Treatment or a tint, add a single glazing step, and build from there rather than buying the whole shelf at once.

When you are ready, browse the Rhode range at Kicks Machine, pick the finish that suits your skin, and buy it knowing it was authenticated in house and boxed exactly as the brand intended.